Colorly Optimus Hair Color with 3-in-1 Brush - Smoky Dark Blonde

This kit includes one tube of It&ly Colorly (please choose your color) and one SLEEK Stinaface 3-in-1 Comb & Brush for easy application, styling, and separation of hair. It provides professional results! The pin handle can be used for sectioning, parting, and styling the hair. The Tinting Brush with Comb/Lifter is ideal for use in any technical coloring service, as the smaller head provides more precise coverage when applying color. Use the Comb/Lifter to help!

**NOTE: In 2023-2024, It&ly Colorly 2020 will now be called "Colorly Optimus". When purchasing, you may receive the "Colorly 2020" or "Colorly Optimus" version. Colorly Optimus is Itely Hair Fashion’s most advanced permanent color for the professional stylist and ingredient-savvy modern client. It harnesses plant power with built-in bond protection, has 0.2% ammonia, and the lowest possible PPD without compromising on exceptional lasting color results and incredible hair condition.

FASHION MEETS SCIENCE FOR COLOUR PERFECTION Colorly Optimus is a new formulation hair color cream with the ACP Complex, UV filters, and antioxidizing ingredients to combat free radicals. It protects, strengthens, and extends color balance, longevity, and intensity both during and after the technical service. The new generation pure pigments used in this formula ensure total grey coverage at any level with perfect accuracy of tone.

With options including (N) Natural, (NI) Intense Natural for covering the most resistant grey hair, (TN) natural with added warm tones, (CH) rich chocolate browns, (CP) Chilli Pepper red added to a rich chocolate base, icy blondes in our Arctic (A) collection, flame reds, and cool violets.

Blonde hair remains bright and light without the opacity that comes with using ash shades to cover yellow in the hair. This is a revolution in pigment technology.

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