Permanent Vegan Hair Dye - 100% Gray Coverage for 8 Weeks

Naturally-Derived Ingredients with 100% Gray Coverage

Better Natured Liqui-Crème Permanent Hair Color is made with naturally-derived ingredients that have undergone limited processing in accordance with the Global ISO Standard 16128. We use high standards to ensure the best ingredients are found in nature. Our high pigment color fights even the most stubborn grays with 100% gray coverage and color that lasts up to 8 weeks.

Vegan Formula with Triple Plant-Milk Blend

Our vegan formula is infused with a signature blend of Coconut Milk, Tahitian Palm Milk & Orchid Milk that delivers high-performance conditioning results. We hold ourselves to high standards and use a Global ISO Standard to ensure that our ingredients are found in nature and have undergone limited processing. Our products are 100% free of sulfates, parabens and harsh salts, making it gentle on colored hair. Better Natured Liqui-Crème Permanent Hair Color is also gluten-free and vegan.

Premium-Level Formulas Available in Various Shades

Our products are available in various shades, including blacks and browns, blondes, and reds. Additionally, we offer a range of color care products such as shampoos, conditioners, color correcting creams, heat styling lotions, and hydrating leave-in milk. These products are designed to keep color vibrant for up to 9 weeks, eliminate brassiness, protect hair from blow drying, and hydrate, soften & detangle hair. They are suitable for all hair types, especially dry, and have received high ratings from satisfied customers.

Frequently Asked Questions

Is one hair color dye tube enough for long/thick hair?

Our liquid-creme formula will go a long way but even saturation is key to rich, uniform results. For thick or very long hair, we recommend using 2 hair color dye tubes to ensure proper application and coverage.

Will this hair color lighten already colored hair?

Our hair color cannot lighten previously colored hair.

My grays are stubborn, will this product cover them?

Stubborn grays are no match for our naturally derived formulas! We suggest adding a neutral shade to your formula for added coverage.

How long does the color last? What kind of shampoo and conditioner should I use?

Our permanent hair color is fade proof for up to 8 weeks. Using a color safe shampoo and conditioner like our Color Care Shampoo and Conditioner collection will help prevent fade out for up to 8 weeks.

What comes with the hair color dye? (Tube Only)

This item is for the hair color dye tube ONLY. To start coloring at home you need to purchase the 2 Fl Oz developer and hair coloring accessories SEPARATELY.

Should I wash my hair before coloring?

There is no need to wash your hair prior to coloring unless you have heavy product in your hair.

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