Vegan and Cruelty-Free AQUAMARINE Semi-Permanent Hair Color Dye - 8 Fl Oz

Our brand, Previous, is 100% cruelty-free and vegan, and always will be. We donate 15% of our profits to help prevent animal cruelty and promote animal welfare. Our products include a range of vibrant hair color options such as Blue Hair Color, Red Hair Color, Purple AF Purple Hair Color, Pink Hair Color, Bleach Please, Orange and Yellow Hair Color, and Green Hair Color, Arctic Mist. We also offer a line of hair care products.

If you're wondering how long our hair color lasts, it can depend on factors such as the color you're using, your hair's level, and your personal hair care regimen. On average, our color typically lasts between 4-8 weeks on bleached hair and about 2-6 weeks on unbleached hair.

Our Arctic Fox hair colors are made from vegan ingredients with no animal by-products. We ensure that no unicorns, fairies, mermaids, or other creatures were harmed in the making of our products.

Once opened, our hair color is good in the bottle for up to 12 months. Our Aquamarine hair color is one of our most pigmented blues with aquamarine/teal undertones. It works best on pre-lightened hair, but can still provide a deep teal tint on darker shades of unbleached hair. We also offer a tip to cover brassy-toned blonde hair by mixing Aquamarine with a bit of Purple AF to achieve a cobalt or deep indigo hue.

Our products have no harmful chemicals that damage the hair like chemical-based hair colors. Our hair dyes are gentle for frequent use and actually condition the hair as they restore vibrancy. They are long-lasting, smear less, have a sweet scent, and contain no peroxide, ammonia, ethyl alcohol, or PPD. Be sure to visit our store to explore all of our products!

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